Bounty is a pregnancy and parenting club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products[1]. Bounty products also include pregnancy calendars, forums for parents, pregnancy chat rooms, toddler forums, pregnancy guides, and product samples.[1]
The organization is headquartered in Welwyn Garden City, the United Kingdom. On November 29, 2007, Bounty was acquired by Kaboose, Inc. (TSX: KAB)[2]
Bounty’s parenting club gives information, support and products for families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
Bounty has over 3 million members[3] and over 50,000 members joining each month. Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.
http://www.bounty.com is the UK parenting website and the largest online meeting point for mothers with over 19 million pages being served each month, 700,00 opted-in members and a further 15,000 new members joining each month[4].
Contents |
Founded in 1959 by Bill Hopewell-Smith, the company was initially based in London and counted 6 employees and launched its first sample offering - The New Mother Pack. The company provides payments to the trusts which operate hospitals, and has access to new mothers. They provide "goodie bags" to new mothers and take pictures of newborn babies in many hospitals across England. The Telegraph in 2009 reported several complaints about "hard sell" techniques used to get new mothers to sign contracts to purchase photographs. Bounty stated "Bounty operates purely on a basis of choice with mums and hospitals and we take our responsibilities very seriously."[5]
Products were featured in Holby City when Patsy Kensit gave a Bounty pack to colleague.
From October - December, 2007, www.bounty.com was ranked #4 in the Hitwise[6] United Kingdom 'Lifestyle - Family' industry based on number of visits.
This ranking relates to UK based users visiting UK websites.